Wednesday, May 6, 2020

Essay about The Destructive Nature of Technology - 2066 Words

From that first day that man discovered fire, the human race has continued its never-ending search to accomplish tasks in the most expedient manner possible. Society has decided that technology can be used to solve most of its immediate problems. This quest has brought us many useful things such as the telephone, the automobile, the oven, the CD player, etc. and has made living a little more enjoyable. If that were all, there would be no need to even mention these facts other than to advertise them. However, these so-called technological advances have also placed many hindrances on our daily life. Probably the most immediately important of these technological mishaps was the invention of the computer. Computer programmers and†¦show more content†¦Here is where stupidity enters and money vanishes. It should be obvious that a salesman or manufacturer is going to try to get their customers to purchase the most expensive computer considering that it is their job. What most people do not realize is that not every component that is purchased along with a computer is completely necessary. People could save so much money by simply asking to have those excess components removed. People too often feel the need to keep up with the Jones. For many people, having the latest technology is a big ego boost, because most ...entertainment technology brings status and prestige..., even if nobody knows its true purpose. The problem is that most people, especially young adults, ...cannot imagine a world without PCs [Personal Computers] sprinkled across desktops, laps, palms, eyes, and everywhere else. Ken Pohlmann enlightens us to this in is article The X-tronic Generationi. In the article, Pohlmann explains that many have become heavily dependent upon the use of technology to run the lives. This sad situation also applies to businesses. After the money has disappeared and stupidity has made its home, top executives, who generally only have a degree in business and not computers, decide to hire information technology (IT or information systems (IS)) professionals toShow MoreRelatedAlthough each classification of natural disaster is capable of creating catastrophic destruction, I700 Words   |  3 PagesAlthough each classification of natural disaster is capable of creating catastrophic destruction, I feel that the destruction resulting from the accumulated factors that are responsible for Tsunamis have a potential destructive force far greater than other singular forces of nature on their own; Furthermore, due to the densely populated urbanized regions in high-risk zones the potential impact on humans form Tsunamis is elevated in comparison with other phenomenas which may occur with little impactRead MoreThe Martian Chronicles by Ray Bradbury Essay example1547 Words   |  7 Pagesthe new rocket technology and space exploration, and created for the readers, the possible outcomes as technology took over the lives of humans. 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Mercedes Benz Cbbe Model free essay sample

Which consists out of two sides the â€Å"left† and the â€Å"right† side, that stand for the rationale and the emotional route respectively of the brand equity creation. What makes a strong brand, is that both routes are incorporated into the brand building process. How this relates to MB is defined below. [pic] Keller, (2013) The resonance model 1. Salience, is defined by the depth and the breadth of the brand. The depth of the brand, or the ease to which people remember MB is incredibly high, it is worldwide in the top 5, car manufactures together with Toyota and BMW. This is relatable to their consistent advertising and visual representation on the street (distinctive product design). The breadth of the brand, is related to purchase and usage situations, which is also very large for the brand. A reason as to the cause of this wide product recognition is due to the diverse brand managing marketing instruments. We will write a custom essay sample on Mercedes Benz Cbbe Model or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page MB doesn’t just promote around the functionality area of its product, but also looks towards different events to promote their brand. For example MB is related to football clubs and other sports, but also to music events, therefor making MB a common household name. 2. Performance In the area of performance, MB has created one of its largest advantages trough brilliantly connecting consumer demands with functional performance of its product. High primary characteristics (engines that never stop) combined with top class secondary features (smooth ride) gives MB customers a premium product. Next to the fine product, service, efficiency, empathy, style and design are things that take MB from a top car manufacturer to a top of the world manufacturer. 3. Imagery It’s the combination of user-, purchase- and usage-imagery with the history, heritage and the personal experiences that give MB its reputation. They market their almost â€Å"perfect car† to the upper part of society, who are capable and willing to paying for the extra quality. 4. Judgements The personal opinions that are created through marketing and brand management machine set the a high bar for the opinion of the purchasing customer. Whether his or her feeling/opinion with the product is as good as what the advertisement states. Judging the product on quality, credibility consideration and superiority towards other brands. . Feelings The feelings/emotions that MB puts forward are a mixture of safety, security, social acceptance, self-respect and power. Making owners of the product feel like they can always depend on their car to get the job done. Overall the feeling that this product gives to their owners is an overall feeling of satisfaction. 6. Brand resonance MBà ¢â‚¬â„¢s customers are highly in sync. with the product, they display a high level of brand intensity as well as a high level of brand activity. Customers like being a part of the community called MB, because of the performance and security of the product and the image of the brand.